“Digital natives” is a term used for people born into a world where being online has always been part of daily life, and businesses can share a similar upbringing. While technology is a factor for most businesses, some companies were born with tech in their DNA. Often, these businesses are disruptors in their fields, employing technology to reinvent processes, products, and experiences. They may be wildly successful at redefining an industry, from online banking with instant loan approvals and payments from anywhere, to streaming media services that bring entertainment to device screens worldwide. These “born digital” organizations are typically demanding when it comes to technology. They start with the presumption that technology can be deployed to their advantage, with specific needs and value coming from data, machine learning, and more. How digital-native businesses use technology Everyone has heard tales of technology gone awry, whether it’s laggy or buggy software, or solutions that are overkill and overpriced. There are five key ways you can ensure technology has a positive impact in transforming your company’s processes and products, making them more efficient and effective: Harness machine learning for personalization Machine learning powers the personalized experiences people now take for granted, from movie recommendations on Netflix to the personalized ads that show while you scroll your social media feed. In business, machine learning enables tasks such as predicting trends based on historical data to identify performance improvements, managing inventory, or scheduling deliveries. Likewise, you can use historical data to predict the type of information that’s most relevant to and timely for your customers and employees. Use data to unlock business advantages Mining data can provide valuable insights that impact your company. Whether it’s determining your most profitable customers, the products with the strongest sales or margins, or supplier and employee performance, every company can optimize their business with existing data. In fact, Forrester reports that between 60 and 73 percent of all data within an enterprise goes unused for analytics purposes, representing untapped potential for improving business performance. Put users at the heart of product development People on the front lines of a business often have transformative ideas because they’re the ones addressing issues as they arise each day. “Human-centered design” is the process of empowering end users to develop the ideas for tools that solve their problems, meeting their needs in a way that’s logical, effective, and easy to use. This approach also dissuades employees from adopting tools outside the company’s approved IT selections, which could cause issues for security, compatibility, compliance, reliability, and redundancy. Select frictionless experiences When choosing technologies, savvy IT personnel evaluate more than the tool’s capabilities. They also consider the ease of implementation, training needs, and the user experience. These factors can make or break the value of the tool, rendering some technologies a waste of time and money and others a vital facilitator of daily performance and information sharing. Create safeguards Businesses with an advanced technology culture emphasize security to keep their data and processes safe. Technology should be built with safeguards in place and maintained to prevent breaches. When new technologies are being developed, they should be tested in a development environment that is separate from existing systems with access to sensitive information or essential functions. The advantages of no-code development For each of these five ways that technology can transform business, you’ll find value in choosing no-code development. While custom-engineered machine learning development can be prohibitively expensive and time consuming, using no-code Machine Learning as a Service (MLaaS) removes impediments by reducing the cost, time, and skills needed to create personalized apps. With no-code development, internal teams and individuals can lead the charge in organizing and analyzing data to draw out key insights — while access to the data remains securely inside the company, not with external developers. By allowing employees and teams to create their own apps, no-code ensures that the tools employees build are well suited to the task and easy to implement and use. At the same time, no-code frees up IT resources so they can focus on more complex work while still having centralized control of the no-code tech environment and establishing guardrails that ensure security and governance organization-wide. Learning from digital natives You don’t have to be first to win. Businesses that weren’t born in a digital incubator can still benefit from the learnings of tech natives, gaining the benefits of their experience while avoiding the pitfalls of early adopters. However, digital transformation is a journey, not a destination. Even the most iconic tech companies and digital natives need to keep innovating. Technology adoption is a good first step, but no company can stall out there. While we reference digital natives as a guide for how to use technology at work, the following tips can be used by any organization at any stage. When looking at your own organization’s needs and approach, consider these questions: How can each of the five principles used by digital native businesses apply to your industry? Which pain points in your industry are ripe for transformation? If you could achieve any dream for how your business operates or how it changes the lives of your customers, what would you make happen? Dream big, and then consider how data and machine learning can bring you a step closer to this reality. Which teams in your company are ready to transform themselves? What processes might they redesign? Who can lead the project? Who will champion it? Who will benefit from it? What can your IT resources accomplish with more time? How can enhanced security pay off for your IT team? No matter how near or far down the path of evolving your company you are, no-code development and the lessons of digital natives can guide you toward the future while learning from the past.