There are many reasons why you would want to access a chart via your mobile device while you are on the go. Perhaps you visit clients on sales calls and you need to reference how your product compares to the competition. Maybe you work in real estate and you wish to show potential home buyers the ebb and flow of the market and why now is the best time to buy. You may work for a nonprofit and need to show donors how your program is impacting others for good. The possibilities are endless for app makers that utilize mobile charts and graphs; having data interpreted into a visual aid only strengthens your overall presentation.
1. Sort Your Data
Data comes in different forms which creates various levels of impact. An infographic tells a different story than bullet points which tells a different story than a pie chart. Consider your data and the best way to create a visual with information at hand. With graphs, your data should be arranged in a way that shows the largest differentiation between two points. “If you’re showing something sequential, like visits per day over a period of a month or revenue per month over a period of a year, then ordering your data chronologically makes the most sense,” advises Annie Cushing, Senior SEO at SEER Interactive. “In the absence of a dominant sort pattern like that, I’m of the opinion that data should be ordered and presented in descending order to put the most significant data first.”
Look at the below examples. The first one causes your eyes to dart back and forth wasting time and effort as you analyze the data. The lower chart allows you to smoothly glance across the image to create a cleaner comparison.
2. Stay Within Your Branding
A cohesive branding strategy involves consistency across the board which includes your content voice, your logo, and especially the components of your product. Moreover, your branding should be evident in every marketing piece. Think about aligning the font and colors from your logo and other promotional materials for use on your charts and graphs that you are sharing. You can easily change the setting on your excel spreadsheet app to make these minor adjustments which will elevate and polish your presentation.
In the following example, you can clearly see that the pie graph echos the colors of the Toys R Us logo. Not only is it pleasing to the eye, but it re-emphasizes the company branding and makes for a cohesive message.
3. Keep the Design Simple
Visuals on a laptop, desktop or projection screen obviously have an advantage over the miniature versions that make mobile devices portable. Any charts that are too crowded or that contain words or numbers that are too small will be difficult to use. Consider these additional guidelines from Hubspot’s Ginny Mineo:
- If your bar graph is horizontal, larger values should be at the top. If your bar graph is vertical, order them from left to right. Why? That's how people read English.
- Remove background lines. No one's looking at your graph to see incremental differences between data points -- they want to see general, overarching trends (plus they clutter up a small screen).
- Get rid of unnecessary legends or fancy 3D graphics which also make viewing difficult for this medium.
- To make a line chart stand out, shade the area under the line to make viewing easier. (see below)
65 percent of people are visual learners which means that most customers process information based on what they see. Visuals are even more important for mobile presentations when various outside distractions are vying for client attention and time is usually limited. Ensuring that your charts are clear and your presentation is memorable is a critical step to increasing mobile sales.