There are many ways construction companies can approach digital transformation with each approach carrying specific advantages.Ultimately, construction companies should be looking to weave multiple technologies together in order to create well-rounded digital transformation strategy that encompasses connectivity, software, connected endpoints, big data, and analytics.
So where do you start? First, consider where your company sits in terms of digital transformation progress. Forrester breaks down digital transformation into three tiers:
Here’s a breakdown of some of the benefits that a construction company can achieve through digital transformation in the context of Forrester’s three tiers:
Construction companies with loosely-defined or uncoordinated digital transformation strategies can be classified as beginners. Benefits at this stage may include enhanced communication (e.g., using apps or real-time communications platforms), enhanced productivity, improved data entry, and possibly some cost reductions. At this level, business processes and employee experiences are improved.
At the intermediate level, digital transformation is tied together and executed strategically across the organization. At this stage, benefits extend beyond just the user experience. Companies tend to operate as cohesive digital units driven by mobile apps, connected devices, and analytics.
At the intermediate level, however, benefits do not extend beyond the walls of the company. A company can’t expect to drive industry-wide change with an intermediate digital transformation strategy.
The highest level a company can attain is an advanced state of digital transformation. Here, the organization is fully digitalized and capable of driving change across an entire supply chain, making use of Internet of Things (IoT) sensors, sharing apps and services with vendors, and using predictive analytics to make decisions and plan project outcomes.
At this stage, companies typically avoid making hasty digital deployments. Instead, they roll out so-called “lighthouse” projects, which are small projects designed to study how digital processes may impact teams or divisions. Companies at the advanced level tend to be much more methodical about how they go about digital transformation.
Digitalizing your construction business is becoming a vital process because of how the industry is evolving, but that doesn't mean you have to drop yourself in the deep end immediately. The great thing about digital transformation is that you can do it at your pace, one step at a time.Post Comment