With mobile devices now a focal point in business, our professional lives have been invaded by the ever present smart device. The emergence of utility and productivity apps, tools, games and endless types of pursuits, have unleashed a generation of workers who are inclined towards a digital lifestyle. It always helps to learn from the best in the business.
Enterprises are capitalizing on the mobile app phenomenon by building innovative apps to communicate with their staff and to enable them to work anytime, anywhere.
As more and more businesses use enterprise mobility apps to complement their core business, the use of corporate apps will continue to grow. This means more opportunities for mobile app developers and cross platform mobile development experts to test their ideas, skills, and creativity to find their niche in this thriving marketplace.
According to research firm Gartner, by 2017 the demand for such development will increase five times faster than companies and IT departments can keep pace with. With mobile phone sales expected to reach 2.1 billion units in 2019, it will fuel demand for enterprise mobile apps that are just as useful and popular as consumer apps. We look at reasons why.
Customized to business needs
Corporate apps are customized to an organization’s core business needs and there are several use cases, for example, such as helping its field sales and marketing teams effectively present solutions to customers. They also enable staff on the go to access the latest product brochures or information where document management and distribution platforms make sure that employees have up-to-date information when they need it. There is no need to share multiple versions of files and to look for misplaced documents. Staff can gather information from customers and prospects and enter this data into the corporate or customer relationship management databases efficiently. This saves workers time and ensures that they stay in the loop.
Train and develop anywhere, anytime
Such apps deliver learning content to their workers on the go. They are interactive, up-to-date and enable workers to sign up for courses online. This way, employees can learn anytime, anywhere and at their own pace. Workers can also keep up to date with company news and industry developments.
Employees are already having to pay attention to the emails they get on a daily basis from their co-workers and external customers. A corporate app should not add to this burden.
Do keep in mind the following suggestions when building a corporate app:
- Consider the group of employees you are designing the app for. When creating a product for the public at large, the first step is to consider your audience. The same goes for the corporate app.
- Talk to your staff and find out about the culture of the department, get their feedback and find out what they actually need. It may sound simple to say but until you actually talk to the people who are actually doing the job day in and day out, creating an app you think may help them, may not actually address their needs.
- Build engagement with your employees. If your staff find the apps useful and understand that these will help to make their lives easier, they will want to adopt this into their daily work routine.
- The lives of employees hang on their mobile devices. A good suggestion, at this point, would be to incorporate location services and image capabilities to connect staff and share information more efficiently. Include a variety of media such as interactive, videos and embedded documents. This level of interactivity engages staff, enabling them to be more productive. The best corporate apps work because they enable organizations to engage their employees and to bring productivity increases and faster business processes. The bigger picture is that the organization gains insights (through analytics and such software) into the work habits of its employees, which in the long term, will enable it to fine-tune business processes for greater productivity and rewards. Do your employees work in the field? Give them offline access.
- Keep apps up-to-date so that the latest information and documents can be distributed to the work force so as to ensure that everyone is working on the same digital page. Nothing is more frustrating than spending time working on outdated documents or data.