With mobile devices now a focal point in business, our professional lives have been invaded by the ever present smart device. The emergence of utility and productivity apps, tools, games and endless types of pursuits, have unleashed a generation of workers who are inclined towards a digital lifestyle. It always helps to learn from the best in the business.
Enterprises are capitalizing on the mobile app phenomenon by building innovative apps to communicate with their staff and to enable them to work anytime, anywhere.
As more and more businesses use enterprise mobility apps to complement their core business, the use of corporate apps will continue to grow. This means more opportunities for mobile app developers and cross platform mobile development experts to test their ideas, skills, and creativity to find their niche in this thriving marketplace.
According to research firm Gartner, by 2017 the demand for such development will increase five times faster than companies and IT departments can keep pace with. With mobile phone sales expected to reach 2.1 billion units in 2019, it will fuel demand for enterprise mobile apps that are just as useful and popular as consumer apps. We look at reasons why.
Corporate apps are customized to an organization’s core business needs and there are several use cases, for example, such as helping its field sales and marketing teams effectively present solutions to customers. They also enable staff on the go to access the latest product brochures or information where document management and distribution platforms make sure that employees have up-to-date information when they need it. There is no need to share multiple versions of files and to look for misplaced documents. Staff can gather information from customers and prospects and enter this data into the corporate or customer relationship management databases efficiently. This saves workers time and ensures that they stay in the loop.
Such apps deliver learning content to their workers on the go. They are interactive, up-to-date and enable workers to sign up for courses online. This way, employees can learn anytime, anywhere and at their own pace. Workers can also keep up to date with company news and industry developments.
Employees are already having to pay attention to the emails they get on a daily basis from their co-workers and external customers. A corporate app should not add to this burden.
Do keep in mind the following suggestions when building a corporate app: