2016 is the year of Mobile, and new data from Gartner, Inc. demonstrates that opportunities are ripe for rapid mobile app development. According to the findings, 42 percent of organizations are set to boost spending on mobile app development by an average of 31 percent this year; however, the average proportion of the overall application development budget allocated to mobile accounts is just 10 percent of overall budgets. This is actually a 2 percent decrease from 2015. That means there is great opportunity to leverage mobile apps this year to dominate the marketplace.
Rapid mobile app development (RMAD) utilizes code-free programming tools to speed the process of creating applications for mobile platforms, and as the demand for mobile apps accelerates, the use of RMAD should also logically increase. And mobile app development is getting faster, easier, and cheaper for enterprises to achieve.
"Demand for mobile apps in the enterprise is growing, but the urgency to scale up mobile app development doesn't yet appear to be a priority for most organizations," said Adrian Leow, principal research analyst at Gartner. "This must change, particularly given employees often have the autonomy to choose the devices, apps and even the processes to complete a task. This places an increasing amount of pressure on IT to develop a larger variety of mobile apps in shorter time frames."
The majority of enterprises are focused on developing custom mobile apps, a logical extension of the fact that most development teams use custom app development for all of their apps.
RMAD adoption is growing in the enterprise, because it has the potential to "unleash app dev in a big way," says Jason Wong, principal research analyst at Gartner. He explains that this is become modern mobility is “a user-centric approach to the mobile experience and takes into account context across multiple channels and interaction surfaces. Many people say that mobile [experiences] will become embedded into applications, but I see it as modern mobility being so essential that it is immediately noticeable if not done right, such as still have app silos or the inability to deliver insights at the right moment.”
Gartner predicts that 70 percent of enterprise mobile apps will be developed with no IT involvement by 2020. IT will serve only as an enabler, not as a creator, of these apps. And when IT embraces RMAD, it can unleash app development in a big way, using micro apps across departments to achieve the company’s goals.
Forrester Vice President and Principal Analyst John Rymer told Tech.co: “If we rely solely on coding, we’re going to fail. It’s too slow. It’s too inflexible.” Data from a recent study by Standish Group found that 94 percent of large IT projects fail, over-shoot the budget and schedule, or deliver below expectations due to various factors. That means that many enterprises are reluctant to invest time and dollars into app development that might have risky returns.
So what does this mean for enterprises hoping to break into the mobile app arena?
1. First, adoption of RMAD can help make the most of your investment dollars, allowing IT departments to meet their project deadlines, while improving their overall quality; focus on projects most likely to help the enterprise grow; and help company executives can better communicate with IT, empowering more IT projects to be successful, all at an investment level that is sustainable. And using RMAD, companies can use low-code or no-code platforms to prototype apps, and if the idea is good, the app can be created through mobile developers.
2. Second, it allows enterprises to circumvent the scarcity of developer talent and its correlating expense that have kept many organizations from building their own apps, a burden that RMAD platforms can help lighten.
3. Third, now is the time to reprioritize and adopt RMAD practices in order to further your brand. The RMAD approach is an easy way to allow players in the enterprise to quickly manage apps and bring critical business elements mobile, particularly seasonal apps that might be time sensitive or have a short shelf life.
4. And lastly, once you have created your RMAD program, development of an enterprise app store can also help reduce app management fragmentation and rogue apps. Gartner’s study found that, on average, organizations have 26 mobile apps in their own enterprise store.
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