From researchers working to beat cancer to city planners, almost every sector of society has been transformed by the ability to capture, analyze and learn from data.
In the era of big data, the question for those in business is what data they need and how to capture it. News headlines are often dominated by the ways in which companies capture consumer data, but this is only part of the story. Different teams and divisions in a company need to be proactive in determining how they capture and utilize data for their own purposes.This process can require innovative thinking. The following five data capture examples illustrate how businesses can gather data they may not have thought of, helping them to make decisions and streamline processes.
Though we are deep in the age of big data, teams and companies are a long way from exhausting the ways they can gather, manage and use that data. Through a combination of ingenuity and technology, teams can think bigger and better.Post Comment
Gwen is a marketer with AppSheet. Prior to AppSheet, she was a digital marketer, a journalist and editor, a translator, and a college teacher. She has a master with Duke University in Environmental Science and an MBA with University of North Carolina Chapel Hill.