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Gwen Chen
 |  April 17, 2018


I bet you’re reading this post because whatever profession you are (marketing operations manager, conference organizer, learning and development specialist, teacher, HR manager, etc.), you have one thing in common: the need to effectively communicate.

As a marketing manager, I am faced with the same issue. I am communicating all the time about all kinds of things and staying organized is key. Believe it or not, an app can help you with that!

In this post, I will show you how to make a communications app. Full disclosure: For those who are new to AppSheet, this app was originally made by Santiago Uribe, AppSheet’s VP of Product. We use this app every Thursday to manage the many questions we get during our wildly successful Ask Office Hours webinars (register here).

As with most of the apps we create, this app can be customized to do all sorts of things. Read on to learn about the app and how you can copy and customize it to make it your own.

111Copy and Customize the Webinar App

With AppSheet’s Webinar app, you can do the following:

  • Submit questions
  • Manage questions
  • Answer questions

Here is how these functions relate to some other communication scenarios:

Communication Type

Who Submits Questions

Who Manages/Answers Questions

Sample Question Topics


Attendees, (prospects,  current customers, etc.)

Speakers (product marketing managers, sales managers, etc.)

Product, company, pricing, etc.



Speakers, panelists, conference organizers, panelist moderators

Any question on a keynote, session or panel

Training Session


Trainers across any number of functions (like employee or customer onboarding)

A concept, an example or suggestions on topics for future sessions.



Teachers, Teaching Assistants

An exam, an assignment, a class.

Corporate Internal Communication


CEOs, Executives, Managers, HR

Corporate strategy, product plan, compensation.

How to Submit Questions
In this app, the Post View (shown below) is how questions are submitted. Keep in mind that you want people to ask questions. So any question submission form must be as simple as possible. Besides Name, Question and Publish, I also include the Question Topic field so that I can monitor the most popular topic categories.


How to Manage Questions

In this app, the Moderate View is the screen where questions are managed. Of course, attendees don’t need to see this view as it’s meant for the organizer who is tasked with moderating duties. As a result, you will have to grant access permission to those users you want to see this view. To grant permission, go to UX→ Views→ Show If. For example:


means only people whose email contains @1track.com can see this view.

This view organizes questions by the time they were posted and shows the number of votes each question received, whether it was published or not, and the actual question. When clicking on an unpublished question, moderators can take the following actions: publish the question, mark it as answered, or highlight or tweet the question.


How to Answer Questions

The Question Dashboard View is a dashboard view of all published questions, displaying the question, submitter first name and topic. Just like the Moderate View, you can grant access permissions to see it in UX→ Views→ Show If. That way only certain people can see this View and take action on individual questions.

The Question Dashboard View display is dependent on the device you’re using. In a web browser on your laptop or workstation, whenever you click on a question, you will see Available Questions and the Question Details View side by side.


On a tablet, whenever you click on a question, you will see Available Questions on the top and Question Details on the bottom.


What about Pending Questions?

The Pending View displays all published but unanswered questions and enables the audience to vote and comment on questions asked by other people.


There are other app customizations you may want to include, such as:

  • Video View: Link questions answered to relevant videos.
  • Topic View: Use a chart to show what topics are the most popular.
  • Feedback View: Ask the audience to submit feedback after the webinar.
  • Notification: Send an SMS or email to the appropriate person when their question is answered.
  • Geo-fencing: Limit questions to people in a specific location.

There are lots of other things you can do with this app. Visit AppSheet’s  Sample App page, Support page and YouTube channel to learn more about other features and functionality.

Copy and Customize the Webinar App

What’s Under the Hood?


The data backend of my app consists of three sheets:

  • Questions holds all information about the questions asked in the app.
  • Upvotes includes votes and question comments.
  • QuickGuide includes a quick introduction of how the app works and includes links to the webinar registration page and other useful pages.

Keep in mind the data in these sheets has been collected over time. So when you start building your app, copy this data and treat it as dummy data for testing purposes. You can then delete the data when the app is up and running.

Copy and Customize the Webinar App

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Gwen Chen

Gwen is a marketer with AppSheet. Prior to AppSheet, she was a digital marketer, a journalist and editor, a translator, and a college teacher. She has a master with Duke University in Environmental Science and an MBA with University of North Carolina Chapel Hill.

[Features, Tips & Webinars, Event Management, Sales and Marketing, Blog Article]