We are now in the midst of the mobile generation, with millennials taking the lead, and mobile apps can improve efficiency, speed up workflow, and boost profits by reducing costs. But sometimes it is not easy to convince a CIO that mobile apps are a necessary tool to achieve those goals. Here are a few approaches you can take.
Millennials will spend approximately $200 billion dollars a year by 2017, and they are mobile-dependent. Where they spend those billions will very much depend on the experiences they have with the companies that court their business, so mobile strategies are crucial to the bottom line. Millennials have a very different set of requirements for evaluating potential purchases than their older peers.
Beyond their purchasing preferences, however, Millennials also work differently than their older peers. The U.S. Bureau of Labor Statistics has predicted that the number of Millennials employees will represent 75 percent of the workforce by 2030, which means that they will have a significant impact on the business world.
Millennials function via tables and phones, not PCs or laptops, which means that mobile access is crucial to courting them as both consumers and employees.
Desktop computer experiences have a significant impact on the workplace productivity, particularly for Millennials, according to the findings of the AppSense 2015 Desktop Experience Study. The report found that logins that take longer than 30 seconds often encourage Millennials to turn to mobile devices and co-workers, which hurts overall productivity.
“Millennials are accustomed to fast phones and even faster texting. When they come to work they are highly frustrated by a desktop experience that is slow and far less optimized than their typical mobile experience,” said Jed Ayres, Senior Vice President of Marketing, AppSense. “We’re in a super-charged talent environment. Offering not only millennials but all workers the best user experience is simply a smart, competitive business strategy to attract and retain employees.”
Millennials are driving the increase in app usage.
ComScore found that Millennials spend more time on their smartphone apps, while older segments tend to skew toward tablet apps. Tablet app engagement is much lower on average but generally increases with age outside of the 18-24-year-old segment.
CIOs are seeing even more pressure when it comes to mobile apps for internal use. Analysts and researchers said more and more companies are expecting their IT organizations to take the lead in developing mobile apps for employees. The 2015 Enterprise Mobile Application Report from 451 Research, found that demand for mobile apps for employees, customers and business partners will remain strong over the next two years. Additionally, the report finds that there will be an 18 percent increase at companies with more than 10 employee-focused mobile apps.
But leaders want proof of results, and constantly question the real value of mobile apps. For CIOs interested in the bottom line and increasing sales and productivity, there are additional benefits to adopting mobile apps.
Cutting processing time. One global leader in finance and leasing for businesses reported that its company’s dealers and salespeople met with various businesses to discuss their leasing needs and begin the 30-day process form application to funding. By adopting mobile apps that accepted applications, delivered quotes, and allowed digital signatures via tablet, that time was reduced to two days. And with 10,000 salespeople, a 28-day increase in employee productivity leads to significant cost reductions.
Connecting employees with real-time communication. Mobile apps can give employees access to valuable real-time communication and information that help close deals and reduce inefficiencies. This could include the ability to download product information during a customer presentation; checking stock levels via the office network; interacting with colleagues while traveling; or collaborating on projects and bids.
Aligning business activities with corporate strategy. Mobile apps also help ensure that your business is doing what it is supposed to be doing, as outlined by your corporate vision and strategy. Connecting your employees and making work processes more efficient can help guarantee that your employees are focused on the appropriate tasks and not distracted by extraneous activities.
Viewing an app as more than a discreet tool or channel. Too often, business and IT leaders look to extend existing capabilities and business processes through apps. But this taps into only a small part of the potential of the technology and ignores the evolving state of digital business, and is dangerous thinking. Apps should be connected to the entire process or ecosystem of tools to accomplish the necessary jobs at hand.
In order to move into the new age of doing business, CIOs must recognize the power of mobile apps to increase efficiency, connect with Millennials and other important customer bases, and to optimize the bottom line. CIOs must prove the ROI for each technology they approve, and clearly mobile apps are giving more than they are costing for most businesses today. Mobile apps are a logical investment since they drive results that are good for the company’s financial standing. An app audit can help assess this ROI to reveals gaps in current employee productivity trends and highlights areas where mobile apps could reduce costs and improve efficiency.
So, if your company is looking for ways to optimize the bottom line, make your employees more efficient, and streamline your work processes, Let AppSheet help you develop a line of custom mobile-apps designed for your particular mission and customer base.