We can easily feel encumbered with day-to-day tasks going to market-- finding prospects, sending sales letters, qualifying leads, measuring success, arguing about the right background color of the sales slide deck. While most of these activities are unavoidable in achieving your goals, it's also important to continue cultivating inspiration and re-learning the big picture of why and how to do certain things.
I have several sources of inspiration for sales and marketing wisdom, which I curate in Feedly, Index.co, and Flipboard. These tools allow me to easily spend some time every day learning about what others are doing in sales and marketing. My sources mix is a combination of deeper articles on marketing and marketing strategy, combined with practical information on sales and marketing execution.
Here are my five favorite sources. Feel free to share yours!
Hubspot is an inbound marketing and sales tool that lets you automate and produce content to attract users. We actually use the platform at AppSheet, but one of our favorite things about Hubspot is its large collection of content on sales and marketing. We check their blogs almost every day for tidbits of wisdom.
Recent Hubspot articles we liked at AppSheet:
- 3 Sales Strategies to Be Assertive Without Appearing Aggressive
- 23 Better Alternatives to the "Just Checking In" Email
- How to Overcome 18 Common Buyer Objections [Infographic]
While you're checking their Sales blog, you might as well spend some time in Hubspot's Marketing Blog.
2. Moz Blog
Moz is an expert authority in the inbound and SEO marketing industry. The company is also based out of Seattle! One of its best resources is the Whiteboard Friday series-- a weekly video where a Moz expert will walk you through different aspects of a digital strategy. A great resource for any growing company.
Check our these Whiteboard Friday videos:
- Discovering Which Sites Your Target Audience Visits
- Overcoming Objections on Your Landing Pages
- Content Marketing Tips for B2B Organizations
Gartner is well known for deep content for Information Technology. At first glance it would seem that most of Gartner's content is for large enterprises. But its Digital Marketing Blog contains valuable information for organizations of all sizes.
I really liked these recent posts from Gartner:
- Content Isn’t King–Customer Experience Is
Medium is a large and fast-growing self publishing network of blogs. It concentrates on valuable and shareable user content and you can find almost anything on it. The leading topics are usually tech startups and the startup experience-- but there are great posts for marketing and salespeople as well. A core feature of Medium is that it allows for interaction with the writers, so it's a great place for debating ideas and growing your network.
Try these stories out:
- The Two Types of Product Virality
- The Content Manifesto
- Selecting a Social Media Marketing Strategy is Easy
The Harvard Business Review is one of the foremost publications on business strategy and management consultants really like this publication. There's a lot of goodness in their content. Some of it sits behind a paywall, but their stories feature valuable, high-level ideas that will certainly help you see your business from a different perspective.
Their articles seem to be heavy on jargon, but very good overall:
- What Lilly Pulitzer Learned About Marketing to Millennials
- Content Marketers Need to Act Like Publishers
- Bridging the Gap Between Marketing and IT
What are your favorite blogs and sites for sales and marketing innovation and wisdom? Feel free to share. I'm always looking for new places to check out!