Getting the latest news, entertainment, games, banking, paying bills and collaborating with colleagues and associates -- there are all kinds of apps out there enable us to perform all those functions and more.
Analyst firm, Gartner, Inc. projects that by 2017, the number of mobile app downloads worldwide is expected to reach close to 268 billion times. The app development industry is mushrooming with total mobile app revenue growing from $45.37 billion in 2015 to $76.53 billion in 2017. This will make mobile apps one of the most popular computing tools in the world.
The truth about all this is that we have not even scratched the surface of mobile technology’s capabilities. To put the massive number of downloads into perspective, if we compare these figures with the approximate world population of 7.1 billion, it means that by 2017, each person alive on this planet would have 37 mobile apps.
Mobile app developers are extending the usage of a product beyond what it was meant to be when it first left the factory. A few years ago, it was games that dominated, then it was social network apps and now it is the utility app. This year saw the debut of augmented reality-based games such as Pokemon. Expect to see more of such apps in 2017. Many of us use an app for our day-to-day activities such as project organization, contact tracking, ordering groceries, or calling a repairman. Many of these apps check your location and present you with recommendations for say, restaurants, government offices, retail shops and gas stations near you.
Enterprises will step up efforts in mobile app development to gain a competitive advantage as users become reliant on apps for engagement with a brand. Companies are investing in rapid mobile app development platforms and working with their non-technical users to quickly develop useful one-to-two function apps. As users come up with more ideas for beneficial business apps, IT teams can work with them to develop a backlog of future projects and develop these on low-code platforms together.
Internet of things (loT) applications will be very important to the development of mobile apps. Undoubtedly, in a 24 x 7 world, users want easy access to information and data whenever they need it, and expect the same user experience anytime, anywhere and on any device such as wearable devices, tablets, smartphones and phablets.
The increasing popularity and choices available in e-business and e-commerce apps has made clicking away (and uninstalling) all too easy. This makes the mobile app a key consideration for enterprises in their development efforts especially if it (the app) promises reduced costs and increased productivity.
We have all visited a company’s glitzy website with large amounts of web-based content only to find that the browsers can perform sluggishly. Add to this, the problems that come with small form factor devices and the experience may become a turn-off.
Similarly, if an enterprise wants their staff to rely on mobile devices to do their job from anywhere, on any device, management must consider the importance of information access, design and meeting platform to screen size.
Mobile payments will rise spurred by new innovative payment apps. Of course, the good old fashioned web can still be a way to access websites to pay your bills but by 2017, half of all online transactions will be conducted via mobile devices or even wearable devices. Innovative payment systems such as Loop Pay, Tilt, Google Wallet, Venmo, Android Pay and Square Cash are leading the way.
The cloud is driving mobile app development and user experience is key. In the cloud, the size of mobile apps is small which reduces bandwidth and memory issues. The single purpose app has everything to do with speed and user experience. Cloud compatibility makes it possible to sync apps across multiple devices.
No-code apps are fueling a social phenomenon of sorts by making it possible for us to create an app -- for personal productivity, for our social network and for utility. We no longer have to wait for IT to help us tailor it (an app) to our needs. We can build an app, change it, customize it to our own specific needs and share this with our friends and associates. In just a few steps, we can change the dashboard layout, add a new field to a chart or insert a column. The advent of the no-code app has given rise to an inclusive environment where everyone can take part. The ease with which we can make an app tailored to a specific need and deployed within seconds makes it all the more appealing. For example, we can build an app for client management, for construction calculation, for productivity, or to monitor medical appointments. The possibilities are limitless.
In this respect, Gartner advises vendors to focus on retention strategies since customers want real value and high quality solutions. A recent 451 Research survey shows that by 2017, 50% of companies in the US will be using at least 10 mobile apps to manage business processes and to keep in touch with their customers.
As small form factor devices continue to evolve, the possibilities for no code apps to change the way we live, work and play are limited only by our imagination. Mobile app development will expand into new dimensions where new types of app development will take place. With the IoT, mobile apps are the tools that promise to connect everything and everyone. Exciting times are ahead.
Get prepared for launching your business apps by downloading our latest white paper, Mobile App Trends: What You Need to Know in 2017.