You’ve done the research, you’ve scoped out your potential users’ needs, and you’ve developed a killer mobile app. Now you need to get that app into the app stores. How do you do it?
When it comes to choosing a potential app store to house and distribute your new mobile app, you have choices. But how do you get them to accept your new creation?
Choosing the right platform to launch your app is essential to its success.You have several options, with Apple and Google Play being among the most popular.
Apple reports that it has sold over 590 million iPhones between 2007 and 2014, and another 10 million iPads, which makes the Apple App store an attractive location for your new app. It’s also an extension of the iTunes store, which also makes placement of an app there a tacit endorsement of the technology giant.
But Apple is not the only game in town. More than 1.6 billion Droid phones have been sold worldwide, with an average of 355,000 Android phones activated every day, and Droid phones hold 46.7 percent of the smart phone marketplace. Add to those figures the fact that 15,000 new Android apps are released each month on average, with over 1.7 million Android apps in circulation, and the Google Play store becomes another great location for launching your new app.
Google Play also offers support and advice for launching new apps. Google Play is the premier store for distribution of Android apps, with an audience of more than 1 billion active Android users in more than 190 countries and territories around the globe. They even offer the Playbook app for developers, which allows them to “stay on top of the features and best practices you can use to grow your app or game business on Google Play.”
The Apple approval process is a complex and rather murky process that can be difficult to penetrate, particularly compared to Google’s Android Market. Alasdair Allan, a developer and author of the O’Reilly book Learning iPhone Programming, calls this Apple “wall of secrecy” the most difficult challenge facing developers. On the Google Play Store, basically app authors just need to read this launch checklist, to ensure that they are meeting Google guidelines.
To ensure acceptance of your new app, here are some quality tips:
If your app does get rejected, don’t panic. You have the opportunity to address the issue and resubmit it for consideration. Obviously, studying submission guidelines and creating a high-quality app can help avoid rejection in the first place. AppSheet offers a whitelabel option for the Google Play Store. A whitelabel version of an AppSheet app is a native mobile application with your own branding, that you can publish directly in an app store or distribute on your own.
Let AppSheet help you create a customized mobile-app that will pass the review process with flying colors! Your users will thank you for it.