Reblogged from App Developer Magazine, by Phil Buckellew
It's no secret that all over the world, mobile technology is dominating the enterprise, consumer, and even the small business sectors. In his article, IBM's VP of Enterprise Mobile Phil Buckellew outlines a few strategies businesses should keep in mind when mapping out their mobile planning for 2016.
Mobile devices became the shopper’s device of choice for browsing and buying this holiday season, with mobile accounting for 57.2 percent of all online traffic and 36.2 percent of all online sales – respective increases of 15.2 and 30 percent over 2014, according to IBM Watson Trend.
With another holiday shopping season behind us and companies working hard to come out of the gate strong in 2016, now is the time to look at what we can learn from the most successful mobile apps and what trends will mark the difference between a mobile experience that attracts customers and one that puts the relationship at risk.