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Ashley Sefferman

Ashley Sefferman is Head of Content at Apptentive, the best customer engagement software for app publishers. A mobile marketing and content strategy enthusiast, she writes about mobile apps, loyalty, inbound marketing, and making the mobile world a better place for people. Follow Ashley on Twitter @ashseff.

Recent Posts

5 Tips to Improve Your Mobile Experience Before the Holidays

The holidays are right around the corner, and the retail industry is preparing for their busiest season of the year. Although the holiday rush is nothing new, retail has seen a shift in the way consumers engage with their brands and buy their products, largely thanks to mobile. Consumers will be using their mobile devices to purchase and interact with brands over the holidays whether the company is ready or not, but there’s still time to prepare!

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