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Julia Guthrie
March 22, 2016

App Innovator: Drikus Eksteen with DJ Eksteen Boerdery

DJ Eksteen Boerdery is a cattle brokerage company in South Africa’s Western Cape whose mission is to reach a wide audience of individuals looking to buy, trade, or sell cattle. Using agriculture apps and online technology, DJ Eksteen Boerdery hopes to empower cattle farmers, feedlots, meat wholesalers, and more who need a quick and easy way to buy and sell cattle with the information they need to do so.

Given the company’s commitment to utilizing existing online technologies in order to accomplish its goals, owner and founder Drikus Eksteen was looking for a simple method to collect leads and contact information for the cattle trading business.

Before, he was using a to-do list app to organize this information-- but the limited functionality didn’t give him rich data management options, and most importantly, didn’t sync with a backend database.

Drikus found AppSheet and built an app to manage his lead data. He now has the capability to add information via the app, with the added function of automatic synchronization between the app and his spreadsheet.

He also appreciates the ability to take pictures of cattle and map locations for future loading dates.

Even in just the first few weeks of using the app, Drikus says it’s already made a huge difference in productivity and efficiency.

He says, “It is fantastic the way all the info is immediately transferred to our custom database in Google sheets. I also like the way you can use Google forms to build the structure, and then use the Appsheet add-on to convert it to an app.”

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