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Christina Morales
 |  April 04, 2017

Making your own business apps may have crossed your mind but the expense, effort and not knowing where to begin may have quickly doused that dream. However, the benefits of a customized app and the convenience of a  mobile app maker have taken any negative arguments off the table. Here are five reasons why you need to have your own apps:

Customer Convenience -

It’s common knowledge that keeping a returning customer happy is much more cost effective than trying to acquire new customers. With an app, the convenience and accessibility of service can greatly improve customer satisfaction. For example, if you own a restaurant you may want to create an app that has a listing of your menu items, a “Find Me” tool that provides a Google Map, daily specials, tracks loyalty incentives or provides a text or phone number link to place an order. If a customer is on the go they would be able to place their order with the app and swing by the restaurant to pick it up on their way home.

Rise Above the Competition -

According to a report by marketing intelligence agency Mintel, “Americans not only use the internet to stay connected to work, family and friends, but 69 percent seek out advice and opinions on goods and services before purchasing.” Furthermore, B2B research firm Clutch found in a recent survey that only 54 percent of small businesses have a website.

Here’s where the dichotomy lies: most people are researching products and services online but a surprising 44 percent of small businesses don’t have a website. Now what does this have to do with an app? Well, there is even a greater discrepancy in this category: consumers spend 85 percent of their time on their smartphones using apps but just a fraction of small businesses have one.  

What does this mean for small businesses? Let’s say you own a boutique that caters to teen girls (and we know how they love their iPhones). Imagine making a catalog app where you can meet them where they’re at by sharing new products, fashion tips, celebrity sightings showing what’s trending, highlighting customers wearing your clothes and sending alerts for sales and events. If a large percentage of your competition is neglecting using a website and a majority of your rivals don’t implement an app, then you have a much better chance of appealing to a wider market and securing loyal, interactive customers.

Build Your Branding -

“A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed,” explains Melanie Haselmayr on Forbes. “The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.”

The potential that you have with your own app is limitless. It goes beyond age, gender, location and financial earnings. It is a chameleon that conforms to your needs and voice.

Empowered Workforce -

Happy workers equal happy customers and the convenience and scalability of apps allow employees to be more successful at their jobs. “Over 50% of chemical, pharmaceutical and biotech firms are using mobile apps to change their business practices, while 58% of construction, mining and oil companies are doing the same. Logistics-centric companies are integrating mobile apps to automate existing processes, with 50% of people saying that mobile first is now the preferred option,” found Red Hat’s Mobile Maturity Survey 2015.

Even if your customers aren’t hands-on with your app, they will definitely feel the positive impact it has on your business practices. From locating inventory not found in the front of the store to placing orders sent in from a mobile workforce app, an app allows your workers to interact with customers without being tied to a checkout counter or bulky computer.

Guaranteed ROI

Customized apps used to be expensive, time consuming and complicated. Now free app builders allow you to create your own customized app from a simple Excel spreadsheet. Without the high cost of a developer or the huge time investment making an app from scratch using Java or Visual Studio, you can create an app for your specific needs in as little as half an hour. With minimal investment, you have a greater chance for a profitable return. If your results aren’t as successful as you had hoped, you can easily make changes to allow for employee or customer suggestions and requests.

A business app can help you to grow your business and help your employees to become more efficient with minimal time and financial investment. With all of the benefits of an app, why not try one out today?

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Christina Morales

Christina is a contributing writer for AppSheet. Her passion for writing is rooted in being inspired and challenged. In 2009, her love of creating content combined with her fascination with the world of technology and since then she has had the privilege of writing for a vast array of tech companies.

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