Respected fly fisherman A.K. Best once said, “The fishing was good; it was the catching that was bad.”
Does that sound like your sales strategy? You have great products, a consistent social media presence, and eye-catching marketing materials, but your sales numbers are coming up a bit short. Where do you go from here?
Technology is influencing the way customers are educated and how they purchase items; it only makes sense that it is also impacting those in sales and how they are conducting business. Custom app builders are making the process of closing a deal, organizing customer information, and analyzing sales reports more effective and efficient. Here are some ways that you can use a mobile app creator to expand your customer base and increase your profit margin.
1) Know Your Numbers - Knowing the ins and outs of your sales is the first step to success. If you’re a food truck entrepreneur, you wouldn’t sell hamburgers in front of a Catholic church during Lent or snow cones in December. Predicting what your customers want and when they want it is of utmost importance. For example, “A big part of what makes J.Crew the most compelling American retail — and dare we say it, fashion — success story of the past 10 years is [marketing executive Mickey] Drexler’s uncanny ability to pick up on market trends and patterns incredibly quickly, consult data to back up his observations, then bring those trends to the masses’ explains Kara Burney on TrackMaven. “It’s perhaps the core reason he was able to transform a once-promising, long-struggling catalogue business into a powerful arbiter of taste.”
Creating your own spreadsheet app can help you get a clear picture to help you predict your future sales by tracking recent transactions and A/B testing results. For example, you can run specials and compare product price points against number of product sold to see which variation brings the highest return. A detailed sales report will also provide critical information as to what consumers are buying so you can stock in demand items and sell less successful at a discounted price. If you are a restaurateur or someone who visits a wholesale center to buy product, having this information on your mobile device can aid in your decision making process as you shop for the day’s menu or for a trending item that will keep your customers coming back for more.
2) Targeting Your Audience - As an entrepreneur or part of the leadership team, it is probably impossible to do everything on your to-do list. Regardless of the size of your company or your budget, it is necessary to determine what the biggest ROI is for both time and money spent. A lead tracking app can help you visualize where your clients are coming from and what months are most profitable. If you are in an industry that depends on being mobile as you purchase product from vendors or as you travel to various sites, an app can keep you updated as to what your clients are looking for or what gaps may be in your inventory. For example, a car salesman may be at a government automobile auction and need access to recent sales and current profit margins to establish what his clients are looking for and what they’re willing to pay.
3) Timing is Everything - Like many things in life, timing is everything when presenting your sales pitch. If you’re fumbling with merchandise samples, struggling to calculate numbers or unsure of any of the facts, your credibility will undoubtedly be compromised from the buyer’s orders perspective. An app can help you to easily display pictures of your products, create accurate cost estimates, and even guide you with facts and charts to help support the integrity of your presentation. When you’re ready to close the sale, it is imperative to have all the tools at hand such as an order capture app to place the order or a signature capture app for the customer to sign required documentation. With mobile technology, you’ll never lose that important work order, client phone number, or contract.
When you are knowledgeable and organized, you can stay ahead of the competition. App builders help you to do that by customizing your data input and providing you with the tools to analyze, predict, and follow through so that you can grow your customer base and profit margin.