Do you know which app features are the most compelling for attracting shoppers and boosting sales? As retailers strive to be more compelling in an increasingly competitive market, they must rely on a number key app features that are drawing in shoppers left and right—and making the biggest impact on sales. Read through just a few of the most essential elements.
As customers increasingly turn to technology to showroom, price compare, and search for the best deals, retailers need to be responsive to these new consumer behaviors. One way that retailers are trying to better connect with their customers is through the increased use of chatbots and messaging apps, according to a new study from 7, a provider of chatbot and human agent assistance for retailers.
Increasingly, your customers, employees and service users expect a fast and intuitive mobile experience. Eighty percent of purchases are now influenced by mobile. If you fail to meet these expectations, users will quickly turn away.
As the holiday shopping season quickly approaches, retailers need to ensure that their apps are up to snuff in order to capture their real value from consumers. During the holiday season last year, mobile accounted for 57.2 percent of all online traffic and 36.2 percent of all online sales – respective increases of 15.2 and 30 percent over 2014, according to IBM Watson Trend. And now today, there are actually more mobile devices on the planet than people. With digital sales and mobile shopping both anticipated to increase 25 percent this year, it is definitely a channel that retailers cannot afford to ignore.
The holidays are right around the corner, and the retail industry is preparing for their busiest season of the year. Although the holiday rush is nothing new, retail has seen a shift in the way consumers engage with their brands and buy their products, largely thanks to mobile. Consumers will be using their mobile devices to purchase and interact with brands over the holidays whether the company is ready or not, but there’s still time to prepare!