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Field Service & Political Campaign: Big Data Solutions in a Texas Mayor Race

The ability to gather data about voters, hone in on specific slices of a demographic and tailor a message to constituents has been a game changer in how political campaigns are run, predicted and won. While many organizers at the local level understand that big data tools can give a particular candidate an edge, those tools have historically only been available to high-power corporations or giant political machines — but new technology and services are leveling the playing field.

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Deep Dive: Best Practices to Build Inspection and Data Capture Apps

 

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