The ability to gather data about voters, hone in on specific slices of a demographic and tailor a message to constituents has been a game changer in how political campaigns are run, predicted and won. While many organizers at the local level understand that big data tools can give a particular candidate an edge, those tools have historically only been available to high-power corporations or giant political machines — but new technology and services are leveling the playing field.
Are you reading this on your smartphone right now? If not, is your smartphone within five feet of where you’re at? Studies have found that the average smartphone user spends about 195 minutes per day looking at that little screen, and this is a strong reflection of the present and future mobile workforce. “By 2020, the number of U.S. mobile workers will grow to 105.4 million, a jump from 96.2 million in 2015,” found IT research firm International Data Corporation (IDC). “Also by that year, mobile workers will make up 72.3 percent of the total U.S. workforce.”
Making sales teams work smarter, not harder.
While field teams are the on the rise, it is becoming more and more crucial to empower these employees with customized mobile apps. This innovation of working efficiently with optimal communication is a top priority for Antwain Jordan, Sales Execution Coordinator for Spring Mobile which is a wholly-owned subsidiary of GameStop and serves as the premier wireless retailer for AT&T and Cricket Wireless operating in over +1500 locations. “Part of my job is to take the everyday sales and our onboarding process and simplify them by removing redundancy from the process”, explains Antwain. “Since we have partnered with AppSheet, we have developed and currently use 5 applications on a regular basis to help us accomplish that.”
What was once a necessity centuries ago is now one of the hottest trends to sweep the nation. From microbrews to barrel aging experiments to “hard” soda flavors, beer has become a popular hobby for the home brewer and a serious obsession for beer club members. This trend is causing an interesting intersection in modernity where tradition and technology are combining to create a new generation of lager enthusiasts. Read about how spreadsheets and apps contributed to this group's passion of beer.
It's not surprising that the Japanese automobile manufacturer constantly looks for ways to perfect its vehicle assembly process.
The company realized that a mobile application would enable it to gather data from their assembly lines and unlock valuable insights. They turned to AppSheet, a lean app-building platform that dovetails with Toyota’s own lean philosophy.
There are some businesses that work behind the scenes and are vital to the well-being of a community. If the employees fail to show up for the week or if the department closes down, the city would greatly feel the absence of their contributions. The Beautification Department of DeKalb County Government is one such organization that ensures that suburban Atlanta continues to look great. Gordon Burkette, Manager of Keep DeKalb Beautiful, has created his own mobile apps to aid his team to complete the countless tasks that make these various clean-up projects possible.